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Fabletics Scrubs
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Incredible10%top-5 click share — an open shelf
Avg price
Incredible$28.62avg listing price — sweet spot $15–$100
Price range
Great$9.64–$46.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,035.37avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$138K$138K/yr · 1.4M searches
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Returns
Bad9.5%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Returns