44
Explorer Hat
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Price range
Great$5.79–$76.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.51avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Good+31.6%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,318.74avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.4%return rate — above 5% kills the launch gate
Market size
Bad$20K$20K/yr · 45K searches
Signals High Returns