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Evil Eye Keychain
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Review moat
Great140.36avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$4.91–$35.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.39avg listing price — sweet spot $15–$100
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 230K searches