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Evil Eye Earrings
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$22.02avg listing price — sweet spot $15–$100
Price range
Great$12.80–$38.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good709.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$95K$95K/yr · 199K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad88%top-5 click share — a locked-up shelf