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Evil Eye Bracelets
Worth a lookShows low returns (1.7%), but prices mostly outside the sweet spot ($5.84–$19.93) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good60%top-5 brand share — brands hold most of the demand
Market size
Good$796K$796K/yr · 2.3M searches
Review moat
Good1,346.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.07avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Price range
Okay$5.84–$19.93cheapest to priciest tracked listing — scored on the share inside $15–$100