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Epaulettes
Skip itHigh returns (11.7%) — this niche doesn't clear our bar today.
Review moat
Incredible98.12avg incumbent reviews — the moat a new listing must climb
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$15.25avg listing price — sweet spot $15–$100
Price range
Good$6.60–$34.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Market size
Bad$59K$59K/yr · 179K searches
Returns
Bad11.7%return rate — above 5% kills the launch gate