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Enchroma Colorblind Glasses
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great122.44avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.8%90-day search growth — must beat 0% to launch
Avg price
Good$172.46avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Bad$54.34–$310.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$13K$13K/yr · 29K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad15.7%return rate — above 5% kills the launch gate