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Emergency Poncho
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Growth
Good+42.9%90-day search growth — must beat 0% to launch
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.78avg listing price — sweet spot $15–$100
Price range
Okay$5.57–$19.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,516.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$55K$55K/yr · 91K searches
Signals No Dominant Brand