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Embroidery Thread Kit
Skip itSoft demand (-19.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$19.77avg listing price — sweet spot $15–$100
Price range
Great$5.68–$44.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,610.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$76K$76K/yr · 76K searches
Growth
Bad-19.4%90-day search growth — must beat 0% to launch