31
Elton John Glasses
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Review moat
Good865.61avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.70avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.96–$18.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Returns
Bad8.3%return rate — above 5% kills the launch gate
Market size
Bad$10K$10K/yr · 38K searches