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Elsa Hair
Skip itSoft demand (-17.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good733.2avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.18–$24.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.93avg listing price — sweet spot $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Bad$76K$76K/yr · 93K searches
Growth
Bad-17.6%90-day search growth — must beat 0% to launch