32
Elphaba Wig
Skip itHigh returns (11.7%) — this niche doesn't clear our bar today.
Review moat
Incredible57.88avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.02avg listing price — sweet spot $15–$100
Price range
Great$14.24–$26.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-42.6%90-day search growth — must beat 0% to launch
Market size
Bad$14K$14K/yr · 44K searches
Returns
Bad11.7%return rate — above 5% kills the launch gate