44
Elphaba Hat
Skip itSoft demand (-48.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great118.44avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.70avg listing price — sweet spot $15–$100
Price range
Good$7.79–$32.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$146K$146K/yr · 179K searches
Returns
Bad9.3%return rate — above 5% kills the launch gate
Growth
Bad-48.8%90-day search growth — must beat 0% to launch