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Elphaba Costume
Skip itSoft demand (-39.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.22avg listing price — sweet spot $15–$100
Price range
Great$6.59–$79.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good$384K$384K/yr · 1.1M searches
Review moat
Good1,474.09avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.8%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.9%90-day search growth — must beat 0% to launch