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Ellen Tracy Perfume
Skip itBrand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$21.02avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Price range
Great$10.82–$37.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Okay$119K$119K/yr · 307K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad10,976.76avg incumbent reviews — the moat a new listing must climb
Signals Out of Stock