38
edge wallet
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Avg price
Great$50.63avg listing price — sweet spot $15–$100
Price range
Great$10.15–$114.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Review moat
Bad8,565.44avg incumbent reviews — the moat a new listing must climb
Market size
Bad$15K$15K/yr · 10K searches
Signals High Price