44
edc wallet
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.85avg listing price — sweet spot $15–$100
Price range
Great$4.88–$91.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad19,617.04avg incumbent reviews — the moat a new listing must climb
Market size
Bad$65K$65K/yr · 248K searches