39
Easter Hat
Skip itSoft demand (-91.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Avg price
Great$15.62avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.66–$33.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,982.45avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.5%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 199K searches
Growth
Bad-91.8%90-day search growth — must beat 0% to launch
Signals High Returns