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easter earrings
Skip itSoft demand (-97.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great353.18avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$3.95–$61.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.49avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$138K$138K/yr · 579K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-97.3%90-day search growth — must beat 0% to launch