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earrings
Launch itA $24.9M/yr market growing +3.7% this quarter with returns at 2.6% — clears our launch bar.
Market size
Incredible$24.9M$24.9M/yr · 79.1M searches
Price range
Great$9.10–$50.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.68avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,113.63avg incumbent reviews — the moat a new listing must climb