41
e necklace
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Avg price
Great$17.65avg listing price — sweet spot $15–$100
Price range
Great$6.98–$53.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,400.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 69K searches
Signals No Dominant Brand