51
durag
Worth a lookShows low returns (1.2%), but a concentrated shelf (top 5 take 77% of clicks) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 2.4M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.33avg listing price — sweet spot $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,446.46avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.29–$20.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad77%top-5 click share — a locked-up shelf