45
Dupatta
Skip itHigh returns (14.0%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great28%top-5 click share — an open shelf
Price range
Great$9.11–$61.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.04avg listing price — sweet spot $15–$100
Review moat
Great486.05avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Market size
Bad$54K$54K/yr · 415K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad14.0%return rate — above 5% kills the launch gate
Signals High Returns