35
duck umbrella
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible94.31avg incumbent reviews — the moat a new listing must climb
Price range
Incredible$16.20–$35.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$22.78avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+19.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$44K$44K/yr · 136K searches
Brand share
Bad100%top-5 brand share — brand-locked demand