55
Duck Shirt
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Avg price
Great$20.83avg listing price — sweet spot $15–$100
Price range
Great$6.12–$43.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great495.14avg incumbent reviews — the moat a new listing must climb
Growth
Good+36.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Bad$51K$51K/yr · 274K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand