50
dragon costume
Worth a lookShows a sweet-spot price point ($27.30 avg), but weak search conversion (0.7%) keeps it on the watch list.
Avg price
Incredible$27.30avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Great291.28avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.74–$51.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$188K$188K/yr · 944K searches
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Returns
Bad8.3%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale