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down vest womens
Skip itSoft demand (-80.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$30.75avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Good$6.40–$141.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,615.87avg incumbent reviews — the moat a new listing must climb
Market size
Bad$24K$24K/yr · 191K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-80.3%90-day search growth — must beat 0% to launch
Returns
Bad16.9%return rate — above 5% kills the launch gate
Signals High Returns