29
down pants
Skip itSoft demand (-61.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$79.24avg listing price — sweet spot $15–$100
Review moat
Good649.58avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay$22.40–$292.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$12K$12K/yr · 163K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-61.6%90-day search growth — must beat 0% to launch
Returns
Bad13.7%return rate — above 5% kills the launch gate