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down jacket men
Skip itSoft demand (-68.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$77.56avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,099.86avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay$19.31–$346.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$62K$62K/yr · 189K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-68.3%90-day search growth — must beat 0% to launch
Returns
Bad12.4%return rate — above 5% kills the launch gate