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double piercing earrings
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but soft demand (-7.4% this quarter) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Review moat
Great490.84avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$12.70avg listing price — sweet spot $15–$100
Price range
Okay$7.96–$18.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$103K$103K/yr · 458K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand