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dorothy wig
Skip itHigh returns (17.2%) — this niche doesn't clear our bar today.
Avg price
Great$22.04avg listing price — sweet spot $15–$100
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Review moat
Great237.58avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.80–$35.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Market size
Bad$57K$57K/yr · 24K searches
Returns
Bad17.2%return rate — above 5% kills the launch gate