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donut socks
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Review moat
Great487avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Good$12.09avg listing price — sweet spot $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.2%return rate — above 5% kills the launch gate
Price range
Okay$6.98–$19.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
Market size
Bad$13K$13K/yr · 26K searches