42
domo
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Review moat
Incredible16.08avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$19.06avg listing price — sweet spot $15–$100
Price range
Great$4.65–$61.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$79K$79K/yr · 504K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier