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dog tags military
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,736.36avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.91avg listing price — sweet spot $15–$100
Price range
Okay$5.95–$19.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Market size
Okay$122K$122K/yr · 288K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality