37
dog man shirt
Skip itSoft demand (-58.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great144.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$22.18avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Price range
Great$9.06–$34.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$52K$52K/yr · 147K searches
Growth
Bad-58.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand