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dog ears
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Great$21.07avg listing price — sweet spot $15–$100
Review moat
Great249.23avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.02–$63.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Market size
Okay$148K$148K/yr · 632K searches
Returns
Bad6.0%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale