47
dodge hat
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Review moat
Great158.56avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.97avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Good$9.50–$30.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Okay+16.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 84K searches