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disguise glasses
Skip itA concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.
Review moat
Great299.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.64avg listing price — sweet spot $15–$100
Price range
Good$6.89–$23.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$110K$110K/yr · 108K searches
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf