49
disco top
Skip itHigh returns (14.6%) — this niche doesn't clear our bar today.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$22.21avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$5.86–$40.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good589.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Market size
Bad$58K$58K/yr · 490K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad14.6%return rate — above 5% kills the launch gate