26
disco ball earrings
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good731.5avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.86–$19.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$128K$128K/yr · 799K searches
Avg price
Okay$9.50avg listing price — sweet spot $15–$100
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad9.3%return rate — above 5% kills the launch gate
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns