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diet coke sweatshirt
Skip itSoft demand (-58.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.64avg listing price — sweet spot $15–$100
Review moat
Great138.07avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.94–$63.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Bad$57K$57K/yr · 273K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad10.1%return rate — above 5% kills the launch gate
Growth
Bad-58.8%90-day search growth — must beat 0% to launch