52
diamond
Worth a lookShows low returns (1.3%), but prices mostly outside the sweet spot ($6.15–$1799.82) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Market size
Great$905K$905K/yr · 559K searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good1,142.42avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$182.01avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$6.15–$1799.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price