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dia de los muertos shirt

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High returns (9.2%) — this niche doesn't clear our bar today.

Market size 19Growth 77Conversion 25Competition 67Returns 10Price range 86Avg price 83Brand share 62Review moat 62Quality gap 37

Price range

Great$9.44–$58.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.38

avg listing price — sweet spot $15–$100

Growth

Great+65.3%

90-day search growth — must beat 0% to launch

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Review moat

Good1,039.05

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$78K

$78K/yr · 214K searches

Returns

Bad9.2%

return rate — above 5% kills the launch gate

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