47
desk hook
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Good$6.48–$24.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,820.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.15avg listing price — sweet spot $15–$100
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Market size
Bad$65K$65K/yr · 171K searches