46
designer dupes
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Review moat
Great296.84avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.2M$1.2M/yr · 1.1M searches
Avg price
Good$136.08avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Price range
Okay$11.29–$289.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.7%return rate — above 5% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale