66
denim dress
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$37.77avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.2M$1.2M/yr · 17.3M searches
Growth
Good+48.6%90-day search growth — must beat 0% to launch
Review moat
Good838.29avg incumbent reviews — the moat a new listing must climb
Price range
Okay$15.61–$196.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad23.5%return rate — above 6% kills the launch gate