50
demon mask
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a small market ($19K/yr) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Avg price
Great$21.96avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$5.41–$98.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great416.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Okay4.7%return rate — above 5% kills the launch gate
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 119K searches