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deftones shirt
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$27.03avg listing price — sweet spot $15–$100
Price range
Incredible$17.50–$65.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great190.43avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$68K$68K/yr · 543K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale