35
define jacket
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.51avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$16.17–$187.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,005.95avg incumbent reviews — the moat a new listing must climb
Market size
Bad$43K$43K/yr · 1.4M searches
Returns
Bad10.0%return rate — above 5% kills the launch gate
Growth
Bad-41.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals High Returns