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deet bug spray
Launch itA $1.1M/yr market growing +6.2% this quarter with returns at 0.9% — clears our launch bar.
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$21.62avg listing price — sweet spot $15–$100
Price range
Great$9.73–$49.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 357K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Review moat
Bad13,972.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand